The Blog
Practice makes perfect, and trying new techniques is often challenging when on bigger commercial shoots. This shoot was for a friend, practicing a new technique to get longer shutter speeds on moving shots, which gives the photos more feeling of motion. It was deemed a success so can be applied to future shoots!
A project that I followed from the beginning and was super excited to see in person, this Murcialago has actual Le Mans GT1 race car parts, but finished to an OEM plus standard. Words can’t do it justice, hopefully these studio photos do. Check out more on their website here: https://www.driftworks.com/blog/garage/lamborghini-murcielago/
The Geneva Motorshow is normally the biggest car show of the year, when car brands get an opportunity to show off their new vehicles to the media of the world, and a lucky few get to launch brands which they hope will fundamentally change the industry. They work around the clock to get amazing cars… Read more »
2020 has been a strong start for me, with 3 new YouTube videos and the launch of my channel. As I write this, I have over 160k views, but they’re growing very well! I started with a walk around video about my Lotus Exige. I’ve wanted to do this for a while, I’ve done so… Read more »
A few snapshots of a day out in Los Angeles with a friend in his Porsche 996 GT3. We started by driving through the downtown area, I’d always wanted to see the Disney Concert Hall and it didn’t disappoint! This could be my new favourite piece of architecture in the world. The next stop… Read more »
Looking back at 2018, it’s quite amazing to see how much happened and how many happy times were had. It’s a year where I focused on my happiness over money, and so it’s been a thoroughly enjoyable and varied experience! It makes me super proud to look back at this work and see what I… Read more »
Some of you may recall that I used to own a Caterham 7 a little while ago. After owning it for about a year and a half, about 7000 miles of fun in that time, and one huge road trip from London to Croatia, I took the decision to sell it to fund some large business… Read more »
Lots of people have kindly said that they enjoyed the retouching page on my website. This blog post is a bit of an extension of that, showcasing more examples of retouching, as well as outlining why I went with that approach, and what I’ve done to achieve the finished result. Feel free to play around with… Read more »
The launch of the new Lotus Exige 430 CUP was very exciting to me. As an owner of a Lotus Exige S which I have modified to 460hp and have driven 20,000 miles in now, the new 430 CUP is a car which I hugely wanted to experience, have a drive in and of course take photos… Read more »
There are certain things that you always dream of doing. For me a big bucket list item which I’ve always wanted to do is an American Roadtrip. It was thank to Pirelli that the dream turned into a reality, and it was better than I could have imagined! This happened last year, so please forgive… Read more »
Since the day I realised I wanted to be a photographer, my dream has been to shoot a global advertising launch campaign for a major manufacturer. I’ve shot launch campaigns on a smaller scale before, but this was the job I’d been dreaming of and aiming towards. Over 3 months I photographed all… Read more »
Half way through the Maserati Campaign I had a week off so I decided to go on a road trip with my best mate in the Lotus. I’ve always wanted to go see the scenery in Norway and Petrolhead Tours had a tour of Norway planned so I booked onto that for a different kind of… Read more »
It’s New Years Eve and I thought now would be a good time to look back at an amazing year of photography and experiences. I couldn’t put every shoot I did in due to embargoes and the fact there are just too many, so here are a selection of shots from throughout the year which I… Read more »
The #DullRoadtrip started as simply an idea with friends that we wanted to do a road trip and visit places we’d never been before. It was about exploring new areas, and creating amazing experiences. So first of all we decided that we would take the Caterham. Admittedly an awful car to do a road trip in,… Read more »
Friday 27th May 2016 – A few weeks into Caterham Ownership and VMax200 So now the car is running beautifully, it seemed a good opportunity to take the car along to VMax200 to see what it could do and get to grips with the handling of the car in a safe open environment. For those who… Read more »
I love when my clients allow me to get creative and take ideas from just a thought in my head all the way to reality. I’ve worked with Twisted for a few years now and it’s a really exciting company to be involved with. Twisted take standard Land Rover Defenders and modify and upgrade them… Read more »
It’s New Years Eve and I’m looking back at the photos I’ve taken in 2015. This year has been by far the busiest year of my life and the number of amazing shoots I’ve done truly makes me thankful for the support of my clients, friends and followers and motivates me to push even harder in 2016! I… Read more »
The Journey begins with a flight from London to Porto in Portugal where we had to pick up a new Mercedes Benz C300 Coupe. As an owner of a 2010 C350 Estate I was interested to see how the new car compares to my own one. Well the moment I got in the car I… Read more »
Most people don’t seem to know what a “Hasselblad” is, but if you’re a photographer it’s something to get excited about. A Hasselblad is a Medium Format camera which produces exceptional quality photos. This quality unfortunately doesn’t come cheap with a list price having 5 figures in it. I’ve got a very generous friend who owns a… Read more »
This is a blog post I’ve been meaning to write for a while as it was such a memorable trip. A friend of mine, Amit, is from the Sultanate of Oman had been telling me how amazing the country was and he said that if I visited he’s make sure we had a good time. Well… Read more »
I was insured on the Speedster for the first time just over a year ago, in that time I’ve always wanted to take the car to amazing scenery to shoot it. This shoot was a long time coming, but I wanted it to be a bit more interesting than just a car in beautiful scenery. Being… Read more »
A few weeks ago my friend said he had a free week and do I fancy a road trip. I cleared that week and we got planning our holiday. I emailed the social media team at Mercedes Benz to ask if we could borrow a car (preferably an AMG) for a road trip starting from Stuttgart and… Read more »
I’ve been very lucky in the last few years to have experienced a lot of amazing cars in a variety of different places in the world. I absolutely love supercars and in the case of this blog post, hypercars. I won’t go into trying to defining what is a supercar and what is a hypercar, this… Read more »
For Halloween 2014 I embarked on quite a unique shoot for A W Lymn, a family run funeral service. The aim of the shoot was to show off their new Rolls Royce Phantom Hearse and their fleet of matching Phantoms and to also to get as much exposure in the press as possible for the… Read more »
When I was at university I started to get interested in home cinema setups and more specifically the audio side of things, I realised that a decent set of speakers with an amp could transform the experience you had when watching a film or simply relaxing listening to music. Come forward a few years and… Read more »
On Tuesday I got invited to Thruxon by VXR for one of their VXR Power Events. On arriving my heart lifted, seeing two huge welcome banners which had my photos on them that I took on a marketing shoot for them. They were huge! I was very happy with how the shots came out,… Read more »
It’s been nearly a year since Hasselblad lent me an H4D-40 with a 28mm lens and 80mm lens. I got off to a bit of a rocky start with it, it’s not an easy camera to use compared to my Nikons but once I bonded with it I grew to absolutely love it. I now… Read more »
So here it is, my very own Toyota GT86 TRD for 6 months. At the time of writing I’ve now had it a month and it’s been a very very fun month. So what’ve I done with it and what do I think? On the day I collected the car I took it to the… Read more »
Just over a week ago I organised a shoot with some friends and they didn’t disappoint with the cars they brought along. There were 2 Enzos, a Carrera GT, a Murciélago, a 12C, a 458, an SLS and 2 classic 911s. The location was rather awesome, so thanks to Garaged.com for letting us into their new hangar… Read more »
In early October I did a shoot for Vauxhall. Today I got to see the result on a billboard! The shoot was a bit of a challenge due to the weather. The Lake District in October meant rather unpredictable weather and the brief was to show the car in a nice setting. 3 different… Read more »
Today I have reason to celebrate, my facebook page “GFWilliams Photographer” has just hit 100,000 likes! I would like to say a big thank you to every single person who has helped support the page by liking it, to celebrate 100,000 people liking my page, I have released a new photo of a Lamborghini Reventon… Read more »
The computer is becoming a larger and larger part of the process in modern photography and I’m a strong believer of embracing every tool that you’ve got available and using it in the best possible way while not over using it. It’s often a tough balance to know when to stop and when to go… Read more »
The plan started quite simple, me and my friend had 6 days free and wanted to go somewhere cool, enjoy ourselves and see some cool cars. Matt Hardigree called his the #gR8trip so I decided I wanted a similarly annoying hashtag for our trip so I give you #GFWroadtrip! 5pm Wedneday evening: The car (my… Read more »
When I asked if we could visit the Porsche Factory we didn’t even realize that production had started on the 918 Spyder so I got a rather nice surprise when the chap showing us around suddenly seemed a bit excited when he asked us “Would you like to see the 918 production?” You all loved… Read more »
The Jaguar F-Type is the first two seater sports car from Jaguar since the E-Type, a car which is an absolute legend and famously quoted as the “most beautiful car ever made” by Enzo Ferrari. So that’s quite an act to follow. The model we have here is the F-Type V8 S powered by a… Read more »
About a year ago McLaren contacted me saying that they’d seen some of my photos and were impressed, would I like to come to the factory and meet them? Fast forward to last week and I was on a flight to Bahrain writing out a shot list for a photo shoot of a McLaren P1… Read more »
2012 was a year where I learnt a lot and started to developed my photography into what I want it to be. Each shoot helped give me ideas for future shoots and as the year went on I learnt a selection of new techniques which helped overall to create more unique images. A year to… Read more »
Back in January Jalopnik featured my photos of the Bugatti Veyron in the secret Tunnel. Those pictures were rather popular and quite a few people ended up seeing them. Off the back of that I got an email from the head of PR at McLaren asking if I’d like to meet him the following week… Read more »