Shot at my favourite automotive studio, Calvert Studios, for HBPR, these are the official UK press images for the launch of the new Chery Tiggo 4.
Chery is one of the most impressive new names in the automotive market and is making a serious push in the UK. The new Tiggo 4 is a sub £20k hybrid that punches well above its price point on spec, design, and refinement. For a press launch, first impressions matter, and the brief was to highlight the car’s design, delivering clean, classy studio images suitable for both editorial and digital use.
We shot both colour options across a full set of angles, from standard three-quarter and side profiles through to detail work on the interior, wheels, and badging. Studio photography at this level is all about planning and controlling light, reflections, and consistency across a large image set. Calvert Studios gives us exactly the environment to deliver that efficiently.
The full gallery is below. If you’re planning a studio shoot for a press launch or product campaign, get in touch.
