The Prius Got Cool

Enter the striking new Toyota Prius. GFWilliams had the pleasure of orchestrating a vibrant social campaign for this gem, set against the captivating backdrop of Los Angeles. ¬†From bustling city streets to the iconic Union theatre, the new Prius effortlessly claimed its place within the tapestry of Los Angeles. GF highlighted not just the car’s new found beauty, but also its inherent harmony with the diverse landscapes. This campaign is a testament to the car’s allure and GF’s knack for capturing a single vehicle within a variety of contexts, ensuring that each shot resonates with the essence of the Prius’ design and the urban spirit of Los Angeles.